'CHINA 💖 SABAH'. Nu-Prep Tongkat Ali (PHYSTA) as a top herbal supplement favourite by Chinese tourists in Sabah.
Sabah Tourism Revenue Overview.
In 2024, Sabah recorded
RM7.28 billion in tourism revenue from 3.14 million visitors, marking a 20.4%
increase from the previous year .
According to the Department of Statistics Malaysia, retail trade—which includes
shopping for items such as health supplements—accounted for approximately 43.9%
of the tourism industry's gross value added in 2023 .
Estimating Supplement
Spending
Assuming that health
supplements represent a portion of the retail trade expenditure, we can
estimate the spending on such products:
1.
Total tourism revenue (2024): RM7.28
billion
2.
Retail trade share (approximate): 43.9% of
RM7.28 billion ≈ RM3.2 billion
Estimated supplement
spending: If we conservatively estimate that 1% to 3% of retail trade spending
is on health supplements, this amounts to RM32 million to RM96 million.
Within this range, Tongkat Ali, a traditional Malaysian herbal supplement known for its purported health benefits - would constitute a segment of the spending. Given its popularity among both domestic & international tourists seeking traditional remedies, it's reasonable to infer that Tongkat Ali contributes a notable share within the health supplement category.
Why Chinese
Tourists Choose Sabah for Health & Heritage, Featuring Nu-Prep Tongkat Ali
Experience Wellness in
Sabah, Bring Home the Power of Malaysian Herbs
A growing number of
Chinese tourists are making Sabah, Malaysia not just a holiday destination but
a trusted source for quality health products, especially Nu-Prep Tongkat Ali
(PHYSTA).
As of February 2025,
tourist arrivals from China to Sabah increased by 20%, over 3 million visitors
(Source: Sabah Mail). This surge generated an estimated RM 7.2 billion in
tourism revenue.
Nu-Prep has emerged as
the No.1 herbal supplement among these tourists, widely purchased as a gift for
family, relatives & friends.
Why Nu-Prep Tongkat Ali
(PHYSTA)?
Pharmacists across Kota
Kinabalu play a key role in educating tourists with clinically backed
information about Nu-Prep’s benefits supporting vitality, energy & healthy
testosterone levels. Chinese tourists regard the product as a must buy souvenir
that symbolizes both care & wellness.
The PHYSTA extraction
technology, backed by Malaysian clinical research, ensures safety, consistency
& efficacy making it highly trusted among international buyers.
Sabah is not only a
paradise for nature and culture, it’s also becoming a hub for health tourism.
Nu-Prep Tongkat Ali stands as a proud Malaysian herbal innovation that is
winning the hearts of foreign visitors, especially from China. When you visit
Sabah, you’re not just gaining memories you’re bringing home better health.
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